Privacy Policy

Last Updated: September, 2025

Welcome to the Maison Battat Inc. privacy notice.

Maison Battat Inc. respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

This privacy notice aims to give you information on how Maison Battat Inc. collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletters, take part in a competition or provide a review.

This privacy notice does not apply to our handling of personal data that we process on behalf of our distributors who operate certain of our brand websites in their respective countries. Our processing of that personal data is governed by the agreements we have with our distributors.

The data we collect about you

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

Personal data you provide to us:

Identity data. This includes first name, last name, username or similar identifier, title, date of birth and gender.
Contact data. This includes delivery address, email address and telephone numbers.

Household data. This includes high level information regarding your family, including approximate ages of your household members, which we may use to determine appropriate marketing to you. Your disclosure of household data to us is always optional.
Marketing and communications data. This includes your preferences for receiving marketing from us and your communication preferences.

Personal data we obtain from third parties:

Social media information. We may maintain pages on social media platforms, such as LinkedIn, YouTube, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy notice will apply to your interactions and their collection, use, and processing of your personal data. You or the platforms may provide us with personal data about you through the platform, and we will treat such information in accordance with this privacy notice.
Other sources. We may obtain personal data from other third parties, such as marketing partners, publicly-available sources, and data providers.

Automatic data collection.

We and our service providers may automatically log information about you, your computer or mobile device, and your interactions over time with our website, our communications and other online services, such as:

Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 4G), and general location information such as city, state or geographic area.
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.
Email open/click information. We may use pixels in our email campaigns that allow us to collect your email and IP address as well as the date and time you open an email or click on any links in the email that we may send to you.

To learn more about our automatic data collection practices, please see our Cookie Notice.

How we use your personal data

We use personal data for the following purposes:

Providing our Services. We use personal data to operate, maintain, and provide you with our website and services.

To communicate with you. We use personal data to respond to your requests, provide customer support, and otherwise communicate with you about our services, including by sending announcements, surveys, updates, security alerts, and support and administrative messages.

To improve, monitor, and personalize our services. We use personal data to improve our services, including by understanding your needs and interests, and personalizing your experience with the services and our communications.

For research and development. We may use your personal data for research and development purposes, including to analyze and improve our services and our business. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal data we collect. We may use this data and disclose it to third parties for our lawful business purposes, including to analyze and improve our services and promote our business.

Direct marketing. We may from time-to-time send you direct marketing communications as permitted by law, including, but not limited to, newsletters, and updates on news and events. At Maison Battat, we proudly operate nearly 20 different toy brands, and we may send your marketing communications about or from different brands we operate. You may opt out of our marketing emails as described in the “Opt out of marketing communications” section below.

Text message. We may send you text messages to invite you to the service or notify you about special offers or opportunities. If you would like more information about how to opt out, please review the “Opt out of marketing communications” section below. Your carrier’s standard SMS charges may apply.

For interest-based advertising. We may engage advertising partners, including third party advertising companies and social media companies, to display ads around the web. These companies may use cookies and similar technologies to collect information (including the automatically-collected data described above) about your interactions over time across our website, our communications, and other online services, and use that information to serve online ads that they think will interest you.

Compliance and protection. We may use personal data to comply with legal obligations, and to defend our company against legal claims or disputes, including to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities; protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); audit our internal processes for compliance with legal and contractual requirements and internal policies; enforce the terms and conditions that govern our website; and prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

How we disclose your personal data

We disclose personal data as follows:

Affiliates. We may disclose your personal data to our subsidiaries and affiliates for purposes consistent with this privacy notice.

Service providers. We may disclose your personal data to third party companies and individuals that provide services on our behalf or help us operate our services (such as lawyers, bankers, auditors, insurers, customer support, hosting, analytics, email delivery, marketing, and database management).

Authorities and others. We may disclose your personal data to law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Advertising partners. We may disclose your personal data to third party advertising companies, such as to social media platforms and other advertising partners to help us advertising and promote our products and services, as described in the ‘interest-based advertising’ section above.

Business transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your personal data, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this privacy notice.

Your privacy rights and choices

Opt out of marketing communications. You may opt out of (or, where applicable, withdraw consent to) marketing-related communications by contacting us or by following the instructions contained in the marketing communication we send you. You may continue to receive service-related and other non-marketing emails. For example, to opt out of email marketing, you can use the link at the bottom of our marketing emails. To opt out of text messages, text ‘STOP’ to the number from which you received our messages.

Personal data requests. Depending on your location and the nature of your interactions with our services, you may request the following in relation to the personal data we hold about you:

Access to a copy of the personal data that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily-usable format.
Correction of personal data that is inaccurate or out of date.
Deletion of the personal data that we maintain about you where we have no reasonable basis to keep it under applicable laws.
Opt out of (or, where applicable, withdraw consent from) interest-based advertising. You can opt out of interest-based advertising by rejecting advertising cookies within the cookie banner on our website and as further described in our Cookie Notice.

To make a request, please email or write to us as provided in the “Contact Details” section below. Prior to responding to your requests, we may verify your identity by matching any requested identifying information you provide against the information we have about you.

In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the “Contact Details” section below.

Personal information retention

Your personal data is retained for as long as is necessary to provide the services for a reasonable time thereafter for the purposes described in this privacy notice. Your personal data will be deleted or destroyed when its continued retention is no longer reasonable necessary and proportionate in accordance with applicable laws.

Privacy for children

If you are the parent of guardian of a child who uses our website, we have prepared the below information for you. If have questions, you may contact us using the information in the “Contact Details” section below.

What information does Maison Battat Inc. collect from children and how is it used?

Most of our websites are intended for adults and on those websites we do not knowingly collect personal data from children under the age of 13 (which we refer to in this privacy notice as “children” or “child”). If we learn that we have collected personal data through any such website from a child without the consent of the child’s parent or guardian as required by law, we will delete it.

Some of our websites include an age verification mechanism so that we can direct children to websites designed specifically for them. On websites intended for children, we collect only limited personal data from your child as follows:

If a child sends a request to us and we become aware that they are a child, we keep their email address for long enough to respond to them. We delete this information from our system after we answer their question.
We use persistent identifiers, such as tracking technology, like cookies, for internal operations where permitted by applicable laws such as to remember the age a child indicates in our age verification tool, provide us important information that helps us understand features and gauge interest, and help us understand how many visitors we have on our websites.
As otherwise required or permitted under applicable laws.

Disclosure of children’s personal data

We may disclose children’s personal data to our service providers who provide support for the internal operations of our services and who do not disclose or use the personal data for any other purpose. These service providers may provide support services such as hosting and securing our services, designing and/or operating our website and features therein, or performing other administrative services. We may provide these service providers with access to children’s personal data in order for them to carry out the services they are performing on our behalf, subject to agreements with us to safeguard personal data.

We may also disclose children’s personal data to third parties when necessary to protect the security or integrity of our services; take precautions against liability; respond to judicial process; or provide information to law enforcement agencies or for an investigation on a matter related to public safety.

Changes to this privacy notice

We reserve the right to modify this privacy notice at any time. If we make material changes to this privacy notice, we will notify you by updating the date of this privacy notice and posting it on the website.

Contact details

Our full details are:

Full name of legal entity: Maison Battat Inc.

Please direct any questions or comments about this privacy notice or our privacy practices to us by email through our webform at Your Privacy Choices.

Additional information for California residents

This section applies only to personal information that relates to California residents and is regulated by the California Consumer Privacy Act (“CCPA”).

CCPA Categories of Personal Information

We collects the following categories of personal information:

Data Category Collected	Primary Purposes of Processing	Key Disclosures	Can You Limit Sharing?
Identifiers, such as name, email address, and IP address	To provide the website and services. To personalize your experience. Troubleshooting, security and product improvement. Advertising and marketing.	Service providers	No
		Advertising partners	Yes
Personal information categories listed in the California Customer Records Statute (e.g., name, contact details)	To provide the website and services. To personalize your experience. Troubleshooting, security and product improvement. Advertising and marketing.	Service providers	No
		Advertising partners	Yes
Commercial information, including but not limited to records of products or services purchased	To provide the website and services. To personalize your experience. Troubleshooting, security and product improvement. Advertising and marketing.	Service providers	No
		Advertising partners	Yes
Professional or employment-related information	To provide the website and services. To personalize your experience. Troubleshooting, security and product improvement. Advertising and marketing.	Service providers	No
		Advertising partners	Yes
Internet or other electronic network activity information, including but not limited to browsing history and search history	To provide the website and services. To personalize your experience. Troubleshooting, security and product improvement. Advertising and marketing.	Service providers	No
		Advertising partners	Yes
Inferences drawn from information to create a profile about your behavior, preferences, etc.	To provide the website and services. To personalize your experience. Troubleshooting, security and product improvement. Advertising and marketing.	Service providers	No
		Advertising partners	Yes

Your Privacy Choices

The CCPA grants California residents the following rights:

Information. You may have the right to obtain information about how your personal information is collected, used, and disclosed. This information is available within this privacy notice.
Access, correction and deletion. You may also have the right to request access to your personal information, to correct personal information that is out of date or inaccurate, or to delete personal information that is no longer needed for a permitted purpose.
Opt out of “selling” and “sharing” personal information. We may share information with third-party advertising partners and allow them to collect information about your use of the website to show you ads as described in the “How we use your personal data” and “How we Disclose your Personal Data” sections above. Our disclosure of information to these partners may be considered a “sale” or “sharing” of personal data, or “targeted advertising,” under applicable laws. You can opt out of these disclosures and limit our use of tracking technologies as described in this Privacy Policy, or by clicking the “Your Privacy Choices” link in the footer of our website or by enabling the Global Privacy Control setting within the browser that you use to access our website. Learn more at the Global Privacy Control website. Please note that your opt out will be specific to the device and browser you use when you opt out. We do not have actual knowledge that we have sold or shared the personal data of children under the age of 16.

To make a request, please email or write to us as provided in the “Contact Details” section above. Prior to responding to your requests, we may verify your identity by matching any requested identifying information you provide against the information we have about you. You may designate an authorized agent to make a request on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the rights described above free from discrimination.

Please note that your ability to invoke the rights above are limited pursuant to the scope and limitations of the CCPA, including any available exceptions. For example, an access request can only be made twice within a 12-month period.

Cookie Notice

Our website uses cookies and equivalent technologies such as tags and pixels to collect information and to distinguish you from other users of our website. This helps us to provide you with the best possible experience when you browse our website and also allows us to improve our site. To provide you with the most enhanced browsing or shopping experience and make full use of our website, cookies will need to be accepted on your computer, tablet or mobile device. By continuing to browse our website, you are agreeing to our use of cookies as described in this Policy. Some of these cookies are required in order for you to be able to use the website. Others are optional and you can revoke your consent to these in the manner described below.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or other mobile or handheld device. Cookies contain information that is transferred to your computer’s hard drive. They are used to recall when your computer or other device accessed the website. The cookies are essential to the operation of our website and enable you to shop online with us.

We use two types of cookies and equivalent technologies: persistent cookies and session cookies. A persistent cookie helps us identify you as a previous web visitor, so it is easier to interact with you and help you shopping. Session cookies only last for as long as the session (usually the current visit to our website).

What Information is Collected

Some cookies and equivalent technologies gather information about browsing and purchasing practices of persons who access this website via the same computer, mobile or handheld device. They gather information such as products purchased, pages viewed and the customer journey as it navigates the website. Our cookies and equivalent technologies do not store or record confidential information such as your name, address or payment information. They simply hold the ‘key’ that once you visit our site, is associated with this information. We do use encrypted information gathered from cookies and equivalent technologies to improve the experience of our customers on our website. For example cookies and equivalent technologies help us to monitor the customer journey to identify and resolve errors. Our customer service team and partners also use cookies and equivalent technologies to assist with troubleshooting and to provide you with support as you seek to use our website and make online purchases.

Some cookies we use are known as first party cookies and have been created and deployed to assist us in providing you services. We also use third party cookies which have been developed and are operated by other companies.

COOKIES AND EQUIVALENT TECHNOLOGIES WE USE:

We use the following types of cookies and equivalent technologies on our website:

Strictly necessary cookies and equivalent technologies: These do not require your consent and are required for the operation of our website. They include, for example, cookies that enable you to at items to your Wishlist for later viewing.
Analytical and Performance cookies and equivalent technologies: They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These also allow us to track the customer journey and identify and resolve any issues. Some of these are provided and operated by third party service providers whose details are set out below.
Functionality cookies and equivalent technologies: These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Some of these are provided and operated by third party service providers whose details are set out below.
Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose who process this on our behalf. Some of these are provided and operated by third party service providers whose details are set out below.

Third Party Cookies

Please see below a list of third-party cookies equivalent technologies and on our website. We may change these from time to time and will do our best to keep this list updated periodically:

GOOGLE

Our sites use Google Analytics, a web analysis tool provided by Google Inc. (‘Google’). Google Analytics collects first-party cookies, data related to the device/browser, a portion of IP address and on-site activities to measure and report statistics about user interactions on our websites. Identifiers such as cookies are used to measure user interactions with our website, while IP addresses are used to provide and protect the security of the service, and to give us a sense of where in the world their users come from. This information (including a portion of your IP address) is sent to Google’s servers in the USA where it’s used to prepare analysis and reports for us on the use and effectiveness of our websites. Google may also transfer this information to third parties where required or permitted by law, or where such third parties process the information on Google’s behalf. We follow best practices to ensure Personally Identifiable Information is not sent to Google Analytics. Visit Google Support to learn more about Google Analytics, including browser tools to prevent this tracking.

FACEBOOK

The Facebook pixel is an analytics tool that consists of a code that we put on our website. The pixel enables us to track site visitors so we can target these site visitors with relevant Facebook ads in the future. It also helps us identify repeat visitors to our site when they return and understand if a Facebook user who saw an ad on Facebook then visited or made a purchase on our site. You can manage this pixel in your browser settings.
We advertise on Facebook. Facebook uses cookies to identify what advertisements you interact with. Facebook uses its own tracking cookies for this and more information about this can be found on its website.

Why do we collect it?

SOME EXAMPLES OF THE BENEFITS OF OUR COOKIES AND EQUIVALENT TECHNOLOGIES:
Cookies and equivalent technologies are used to remember your settings next time you visit our site, which will save you time when signing in and prevent you having to provide the same information over again;
Cookies and equivalent technologies allow us to understand and analyze data to improve the quality of our website, for example, when we see that a particular toy has an increasing number of views we can make it more prominent on our website;
We use cookies and equivalent technologies to provide improved customer service support. If you ‘Contact Us’, we will be able to trace your journey on our website to see where you have experienced difficulties. We will then try to resolve these for you and will update the website to prevent similar problems for other customers;
Cookies and equivalent technologies enable features such as YouTube and rich content and customer reviews to work better;
Cookies may allow us to know your location so that we can automatically suggest your nearest store.

Managing Cookies

There are a number of ways to limit online tracking, which we have summarized below. Please note that these tools are not associated with us and we cannot guarantee that they work as their providers advertise them:

Blocking cookies in your browser. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit https://www.allaboutcookies.org/.
Using privacy plug-ins or browsers. You can block our websites from setting cookies by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers. You can also opt out of Google Analytics by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout.
Advertising industry opt out tools. You can also use these opt out options to limit use of your information for interest-based advertising by participating companies:
- Digital Advertising Alliance for Websites: aboutads.info and https://www.aboutads.info/appchoices(for mobile opt outs);
- Network Advertising Initiative: networkadvertising.org
Platform Opt-Outs. You can also use the opt-out features offered by third-party advertising platforms, including but not limited to:

Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.