Our toys are designed in Canada and the USA, and then manufactured in China. Affordability is important to us. Our production partners in China allow us to offer our high-quality toys at prices most can afford. We have strong relationships with our partners and conduct random on-site audits of factories to ensure the highest standards are met in manufacturing and in employee health, safety and human rights. Our production partners have been integral in working with us to create packaging that has as little impact as possible on our planet. We are happy that Target, our largest retail supplier, requires an equally firm commitment to human rights from any brand they carry. You can read more about Target's commitment to the global community.